Wednesday, February 20, 2013

Page rank and backlinks

This goo is like an extension of my earlier about making money online, and try to explain in a very short and simple concepts to consider.
Well, you've decided to take you seriously in order to get money from Internet despite my warning. Invest some money on your own domain and hosting and open a blog, site, whatever. But where does the traffic to your site? Assuming your link you give your potential customers / readers, get any of them to visit you. Instead, there is a way to get visitors, especially visitors interested in your site content. I guess by now you know I'm talking about search engines.
Have you ever wondered how Google selects the results you see on the first page when you do a search? The Google engine uses a method called PageRank assessment, which roughly what it does is count the links pointing to your site and assigned a value of 1 to 10. The more links, the more important your site in the eyes of the search engine. It's like good references: if two people you recommend a place to eat, then it must be good. But if you recommend another ten people, this should be better. We call this backlink.
Get backlinks when people link your site, but not the only way. You would be very wrong if that alone accounts. You have to do your part and do some SEO (search engine optimization), which is not only expected to drop links alone.
Firstly you should optimize your site content, focusing on the keywords you want to attract. Those words must have an appropriate density, ie, repeated in your content from time to time. Furthermore Debras create your own backlinks.
How? One way is to comment on blogs or forums. However, not all links are used. Turns out to avoid excess garbage comentairos, some bloggers choose to add an attribute called alos links nofollow. Nofollow cause that the search engines do not follow the link, which makes it useless for our purposes SEO. Therefore, you must find dofollow sites (dofollow actually there is the absence of nofollow).
Ah! but not all have equal dofollow. There are two things to consider: the Page Rank of the site in question is the first. A link from a site with high pagerank worth. It's like someone very reputable you will reference. I'll talk about in another goo. The second aspect is the content of the site from which you link. If your blog / site talks about frogs, ideal backlinks should come from similar sites. The links come from sites that talk about cars will not equal in the eyes of the search engine.
Not so easy, is not it? In future articles we will talk about how to get dofollow sites, some of them with a pagerank amazing and you did not know that dofollow enabled.

Working with Google Adwords and Google Analytics.

By way of introduction and to explain briefly, much like google adwords google analytics are useful tools, if not essential at the time of publishing on the Internet.
Then address the issue of how to assemble the page and publish it. Although it may seem incongruous to speak of the tools before you have a website, it helps to know that there are these two resources to be thinking, while doing the page, which should have the same orientation, and what elements should take more care than others.
Most starting in this activity do for pastime, a hobby, and just for business. Obviously there is a lot of knowledge and make mistakes that are obvious to an expert, but that laymen are not so clear until the design begins and this is done on the fly.
It starts after the making of the page that doubts begin to arise, and something that seems very clear mind, that prior mental visualization is done is excellent, take time out becomes comp inelegant, if not unprintable.
Inexperience leads to end up doing and staying pages unsightly and poorly functional.
Adwords is a tool from Google, the popular search leader that allows, through an investment in internet advertising. When you do a search on Google, it appears, immediately the number of results for the word or phrase, and 2 columns. The first, on the left, is wider. Whereas less prevented stop seeing the right column. The main results of the search, ie the widest column correspond to those that are positioned that way for a number of criteria that Google uses to display a page or website first, second, etc., and has to do with popularity, links, quality, and page rank criterion which will be discussed later. These results are, as it somehow complimentary, work product designers and owners of those sites that are "optimized" so that these places have earned over 100, 200, or thousands of sites dealing of the same information, the same theme. Of course the goal of anyone posting on the Web should be who visit, and for that you want to appear in the first place, or at least on the first page of search engines (Google, Yahoo, etc).
Usually most of the people who run a search on these engines or Search Engines clicka or click or click on the links on the first page of the search engine, and less people go to the following pages, so appear subsequent pages greatly reduces probability of website visits. There are ways to work the website in order to achieve the goal of appearing on the first page.
the right column in the search engines, least understood, and sometimes overlooked view, depends on Google Adwords (in the Google search engine). Should be clear that the other search engines have their own adCenter advertising services called. Google Adwords is what ensures that when you search for any topic, word, or image on Google, results appear on the right side of the screen. Adwords also applies algorithms based on economic and quality criteria for a user-created ad appears on the first page. This is a more manageable by the user because it is a paid advertisement.
Each message is associated with one or more keywords, so that is released in response to the search performed by a user. If a user searches, eg Google aircraft immediately appear in the search results, but also 3-5 ads or rightmost about issues related to aircraft, such as air travel, airports, aircraft parts, work in airlines, etc. and if the user clicka on one of these ads, Google will charge the advertiser each time someone clicks or click in the notice published and established the so-called pay per click, which varies according to the importance and demand for the keyword.
It has been established that there is some "phobia" unjustified click on those ads, attributed to the belief they are not as serious as the results on the left, there are biased or economic interests. The last reason is the only correct, but is that the advertiser is paying for the place on the first page of the search engine. The information provided quality is probably because Google also is responsible for reviewing the pages of its advertisers and if poor quality is unlikely to publish the ad. Additionally, the advertiser is not charged, but that Google charges the advertiser per click.
In subsequent deliveries will continue with this topic.