Sunday, December 2, 2012

5 ideas to monetize your blog practically

Create a blog sometimes becomes a hobby throughout. Having an online space where you can have everything one thinks, without having to deal with editorial issues and deciding when, how and why, are basics that motivate writers online. However, as expected sometimes and sometimes not so, there are pages that become popular. Some references will become online, others less so, but will get a hearing volume interesting to think about. Anyway, create a blog and keep it takes effort, so why not make it profitable?
When it's time to monetize?
The most important thing to consider when monetize a blog is the audience, both in number and in shape. A wide audience can have a place attractive for advertisers, presenting the possibility of certain persons with the page, which gives value to the advertising. Furthermore, although the audience is not too high, if it is a very specific and specialized audience, can be really interesting. For example, getting directions to a user profile and a concrete  not so common to find on any page. Either by number or by specialization, a blog can be attractive in terms of advertising.
Knowing the degree of loyalty of the audience will also be very useful when deciding which system may be more profitable when seeking economic output for the blog, as some ideas may be more interesting for a very fluctuating traffic, while others operate only when users and faithful.
Options profitability:

    
Adsense and advertising agencies: possibly the best option when you have a very dynamic audience, with little loyalty (although when loyalty can be maintained with other systems). Offer advertising related content displayed, allowing the user if the page goes up because he addresses, so make sure content, providing economic benefits to the blog owner obtained for each click on the ads. Some agencies also work for conversions (eg sales or records in a form) and impressions shown. The latter may be a guaranteed fixed payment without having to worry about the clicking action. The most important thing to note here is that advertising is contextual and not saturate or disturb you, because in that case can be perceived negatively page and not get loyalty.
    
Affiliate Networks: allow to obtain a percentage of sales (usually, although there are other compensation schemes), for each lead (sale, registration, recruitment, etc.) Obtained from the blog to the page in question. They work more when the blog topic is related to the product being offered and do not require much knowledge or application and management. It is important to choose the company to ensure it will be a profitable business on both sides and they offer a good service to the audience, allowing fidelizarla be more satisfied and as a reader of the blog. Some options are Clickmagic, Amazon or TradeDoubler
    
Direct Advertisers: contracting by an advertiser is usually handled directly from high levels of hearing. Display options are usually offered (banners) or other more dynamic actions that invite participation, such as contests. The payment is usually fixed on the basis of impressions served or fixed price per share taking into account the audience.
    
Donations: not force you to buy or pay, but satisfied invite readers to collaborate on the page. They include a call to action with a message to invite, to maintain the blog. Pressing, Different methods of payment and the amount can also be variable. This can be done through Paypal or other services that integrate multiple payment methods, such as Aztive.
    
Shop online: interesting when you've got a loyal audience and acceptable. Readers have the blog as a reference, and still like and therefore have reason to purchase products related to the content it offers. These add an online store that sells anything related to the blog. The trust and the bond created with readers will make this idea work.
    
Premium or Professional Services: The blog can be an important tool for the promotion of a professional service. Taking advantage of the audience that is generated in the same service can be promoted himself related. For example, a blog about web design, can provide the same service if the author is a professional in this area. The knowledge embodied in the blog be endorsed his experience.
Besides this may arise ideas continuously. The most important thing is to think of the audience and find ways to offer more than the competition and that will be of interest. Only then  the secret of success, based primarily on meeting readers.

Basic rule of SEO: thinking people, not algorithms

Continually, the websites concerned with their SEO. Some, focused in content, have seen manage to gain positions in the search engine over time, but other, more skillful acting, get ladder in just weeks or months.
The secret of success there, because Google's algorithms (emphasis in this paper monopolize this search by almost all of the searches) changing. The aim of these changes is to satisfy the end user, making this find more content related to your search without thinking about the impact it may have on the pages. And, Google is the information service of the applicant and not the creators of it.
Of links and keywords people
Years ago that SEO is considered an art. Getting links at all costs and multiply keywords as much as possible, it was a strategy that worked to get a good position for a page. However, the golden age ended for regulars of this practice. Google decided I should do something if I wanted to deliver quality results, changing his mechanics to pages multiplied keywords and links without providing information fell short of the first results.
Panda is where entered in 2011, but also changes that have occurred before and after. The aim has been to bring the content to people, making the results more human.
This does not mean that some parameters such as the website url, title or code of a web page are no longer important. On the contrary, remain fundamental in achieving a good position, but they are not all that matters: the quality of content is critical.
The role of social networks
That social networks have gained prominence in recent years is an indisputable fact. Obviously, this can not go unnoticed for a search considering that much of the information "cooked" and in them. They share articles, videos or images, are discussed and talks about them. Thus, it would be illogical for a viralizado content that runs in a browser is not listed, so it's totally normal that Google has decided to give importance to what is shared in social networks when providing search results.
The audience, all
Although the title and the technical aspects and social networks have influence, the audience seems to have become one of the main values ​​of positioning. A loyal, returning to the site, is a guarantee of quality content yet that shares content on social networks (precisely those who have taken more importance in search engines), the chances of success of a website increases.
Obviously, the snake biting its tail in this area. A wider audience, better positioning, and this makes the audience even more, starting the cycle again. Either way, the key to this is always quality content. Without it appear penalties, visitors to be as soon as they arrive and therefore the failure of the page.
This strategy has enabled smart pages without good technical optimization get better search engine results, demonstrating the growing importance of relevant content. The case does not apply only to information portals, far from it. Online stores also play by the same rules. In these cases, adding sections for information or work product descriptions will be a good way to provide an intelligent and interesting.

Tips To Develop A Successful Mobile SEO strategy

If you reach a large number of users to your website from mobile devices, need to adapt to the resolution of these. To find out how your site looks from them, you can use tools like Screenfly, which gives us the vision of our web both smartphones and tablets with different operating systems.

The next step is to adapt to the web development platforms. This can be done with a template and adapted CMS (eg Wordpress templates are already offering this adaptation). But will require a specific development work for this purpose.

Another option is the web redirection for these users. This has an additional advantage. On the one hand allows a more complete adaptation of the site, but on the other, make to further define what is going to show this type of user, such as a landing page offers specific concrete that could exploit the full potential of these visits from mobile devices.

If it is not possible to perform redirection, another option is to create a subdomain, usually with an "m" for "mobile". So you can build a parallel web to perform the same functions.

In any case, it is preferable to have a unique URL, making it easy to work with Google and trying to get this one position could be affected.

Saturday, December 1, 2012

What is viral marketing?

If marketing was exploring all areas where there audience, the Internet could not be an exception, especially considering that it has become a medium to large audience in a few years and with incredible growth.
Viral marketing includes all marketing techniques used in the Internet environment, particularly in social networks, forums and blogs, to create brand recognition, which allows a closer meet and create views on it , in his largely positive, but at the risk that they may also be negative. An important aspect of viral marketing is the expansion of content through word of mouth, which makes it popular and multiplies the effects of the campaign in the audience, getting to it quickly.
Overt or covert??
Viral marketing can be clearly perceived or covert, in the latter case is usually to create views that simulate the user to create a false positive on the brand image. The problem this raises is that often ends up being suspicious action by the Internet (for example because the comments are from a newly registered user on the page) and if they confirm their doubts openly manifested, which means an impairment of the credibility and image of the company, leaving it in a much worse position than before you start creating any action brand.
Another example is based on marketing campaigns covert original creative or trapping the user and terminates the signature somehow benefit. In the end, it is discovered that the brand is behind it, but if sufficiently original and creative, does not have to get an adverse reaction from the audience, but quite the opposite in terms of the fit of the message to your audience .
It's not just a matter of budget
In recent years, viral marketing has been particularly enhanced. The fact that an audience can be reached and international high for a very low cost compared to other media, has been the trigger for small advertisers choose Internet and viral marketing to promote alternative.
But not just a matter of budget, it is also a powerful weapon for large companies who want to gain a foothold among the audience profile of certain Internet sites. Given that a particular audience is reached easily and does not bother the user, but it is he who decides whether to participate actively, achieving higher levels of interaction and therefore results, make this medium a must for every brand .
Viral marketing strategies most popular
So important is the idea and creativity, like how to make it known-or even more-so, therefore, choose the most appropriate technique and make controls allow monitoring the results, it is essential to talk about viral marketing success.
The methods used are various, but some options are:

    
Campaign that encourages users to invite others, for example if it is a competition and increase your chances of winning)
    
Those that promote the thought of a more original mind share. An example is the breast cancer campaigns have been conducted in recent years and that invite to post on social networks ambiguous messages to awaken the interest of the user. In 2010, women had to indicate the "I like", followed by the place where they leave their purse.
    
Marketing undercover: shocking news spreads, mystifying and the user does not know where it leads. It creates a widespread uncertainty created by the news and as a result, produce the viral. Another version, maybe less creative, is going to add reviews undercover, posing as users, when in fact the company is personal, something that rarely bring good consequences.
    
Fans: the creation of fan sites, but also fanpages on social networks, it is possible to have a place to talk about the brand and go to her only stakeholders, may be promoted or news scoop. In many cases, these pages are created on a voluntary basis, so that if so, it is important not appear linking the brand with the site to provide greater freedom to the audience.
    
Rumors: between outrageous and what is not politically correct, rumors appear to surprise any Internet, that this reaction will reach its known the news. A famous example is the star in the main pages of many websites, forums and hastags rankings before the premiere of the movie which stars.
    
Databases and invitation to record: an example of this technique would be social networking, in which the user is registered and has the ability to invite others and make popular the site only by this fact.
The best strategy depends on the objectives in each case and the circumstances and capacity of the company, but either way, the most important thing is to consider respect for the internet user and your privacy. If the internet feels cheated or duped, viral marketing can produce destructive effects as double-edged sword.