Continually, the websites concerned with their SEO. Some,
focused in content, have seen manage to gain positions in the search
engine over time, but other, more skillful acting, get ladder in just
weeks or months.
The secret of success there, because Google's algorithms (emphasis in this paper monopolize this search by almost all of the searches) changing. The aim of these changes is to satisfy the end user, making this find more content related to your search without thinking about the impact it may have on the pages. And, Google is the information service of the applicant and not the creators of it.
Of links and keywords people
Years ago that SEO is considered an art. Getting links at all costs and multiply keywords as much as possible, it was a strategy that worked to get a good position for a page. However, the golden age ended for regulars of this practice. Google decided I should do something if I wanted to deliver quality results, changing his mechanics to pages multiplied keywords and links without providing information fell short of the first results.
Panda is where entered in 2011, but also changes that have occurred before and after. The aim has been to bring the content to people, making the results more human.
This does not mean that some parameters such as the website url, title or code of a web page are no longer important. On the contrary, remain fundamental in achieving a good position, but they are not all that matters: the quality of content is critical.
The role of social networks
That social networks have gained prominence in recent years is an indisputable fact. Obviously, this can not go unnoticed for a search considering that much of the information "cooked" and in them. They share articles, videos or images, are discussed and talks about them. Thus, it would be illogical for a viralizado content that runs in a browser is not listed, so it's totally normal that Google has decided to give importance to what is shared in social networks when providing search results.
The audience, all
Although the title and the technical aspects and social networks have influence, the audience seems to have become one of the main values of positioning. A loyal, returning to the site, is a guarantee of quality content yet that shares content on social networks (precisely those who have taken more importance in search engines), the chances of success of a website increases.
Obviously, the snake biting its tail in this area. A wider audience, better positioning, and this makes the audience even more, starting the cycle again. Either way, the key to this is always quality content. Without it appear penalties, visitors to be as soon as they arrive and therefore the failure of the page.
This strategy has enabled smart pages without good technical optimization get better search engine results, demonstrating the growing importance of relevant content. The case does not apply only to information portals, far from it. Online stores also play by the same rules. In these cases, adding sections for information or work product descriptions will be a good way to provide an intelligent and interesting.
The secret of success there, because Google's algorithms (emphasis in this paper monopolize this search by almost all of the searches) changing. The aim of these changes is to satisfy the end user, making this find more content related to your search without thinking about the impact it may have on the pages. And, Google is the information service of the applicant and not the creators of it.
Of links and keywords people
Years ago that SEO is considered an art. Getting links at all costs and multiply keywords as much as possible, it was a strategy that worked to get a good position for a page. However, the golden age ended for regulars of this practice. Google decided I should do something if I wanted to deliver quality results, changing his mechanics to pages multiplied keywords and links without providing information fell short of the first results.
Panda is where entered in 2011, but also changes that have occurred before and after. The aim has been to bring the content to people, making the results more human.
This does not mean that some parameters such as the website url, title or code of a web page are no longer important. On the contrary, remain fundamental in achieving a good position, but they are not all that matters: the quality of content is critical.
The role of social networks
That social networks have gained prominence in recent years is an indisputable fact. Obviously, this can not go unnoticed for a search considering that much of the information "cooked" and in them. They share articles, videos or images, are discussed and talks about them. Thus, it would be illogical for a viralizado content that runs in a browser is not listed, so it's totally normal that Google has decided to give importance to what is shared in social networks when providing search results.
The audience, all
Although the title and the technical aspects and social networks have influence, the audience seems to have become one of the main values of positioning. A loyal, returning to the site, is a guarantee of quality content yet that shares content on social networks (precisely those who have taken more importance in search engines), the chances of success of a website increases.
Obviously, the snake biting its tail in this area. A wider audience, better positioning, and this makes the audience even more, starting the cycle again. Either way, the key to this is always quality content. Without it appear penalties, visitors to be as soon as they arrive and therefore the failure of the page.
This strategy has enabled smart pages without good technical optimization get better search engine results, demonstrating the growing importance of relevant content. The case does not apply only to information portals, far from it. Online stores also play by the same rules. In these cases, adding sections for information or work product descriptions will be a good way to provide an intelligent and interesting.
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