If
marketing was exploring all areas where there audience, the Internet
could not be an exception, especially considering that it has become a
medium to large audience in a few years and with incredible growth.
Viral marketing includes all marketing techniques used in the Internet environment, particularly in social networks, forums and blogs, to create brand recognition, which allows a closer meet and create views on it , in his largely positive, but at the risk that they may also be negative. An important aspect of viral marketing is the expansion of content through word of mouth, which makes it popular and multiplies the effects of the campaign in the audience, getting to it quickly.
Overt or covert??
Viral marketing can be clearly perceived or covert, in the latter case is usually to create views that simulate the user to create a false positive on the brand image. The problem this raises is that often ends up being suspicious action by the Internet (for example because the comments are from a newly registered user on the page) and if they confirm their doubts openly manifested, which means an impairment of the credibility and image of the company, leaving it in a much worse position than before you start creating any action brand.
Another example is based on marketing campaigns covert original creative or trapping the user and terminates the signature somehow benefit. In the end, it is discovered that the brand is behind it, but if sufficiently original and creative, does not have to get an adverse reaction from the audience, but quite the opposite in terms of the fit of the message to your audience .
It's not just a matter of budget
In recent years, viral marketing has been particularly enhanced. The fact that an audience can be reached and international high for a very low cost compared to other media, has been the trigger for small advertisers choose Internet and viral marketing to promote alternative.
But not just a matter of budget, it is also a powerful weapon for large companies who want to gain a foothold among the audience profile of certain Internet sites. Given that a particular audience is reached easily and does not bother the user, but it is he who decides whether to participate actively, achieving higher levels of interaction and therefore results, make this medium a must for every brand .
Viral marketing strategies most popular
So important is the idea and creativity, like how to make it known-or even more-so, therefore, choose the most appropriate technique and make controls allow monitoring the results, it is essential to talk about viral marketing success.
The methods used are various, but some options are:
Campaign that encourages users to invite others, for example if it is a competition and increase your chances of winning)
Those that promote the thought of a more original mind share. An example is the breast cancer campaigns have been conducted in recent years and that invite to post on social networks ambiguous messages to awaken the interest of the user. In 2010, women had to indicate the "I like", followed by the place where they leave their purse.
Marketing undercover: shocking news spreads, mystifying and the user does not know where it leads. It creates a widespread uncertainty created by the news and as a result, produce the viral. Another version, maybe less creative, is going to add reviews undercover, posing as users, when in fact the company is personal, something that rarely bring good consequences.
Fans: the creation of fan sites, but also fanpages on social networks, it is possible to have a place to talk about the brand and go to her only stakeholders, may be promoted or news scoop. In many cases, these pages are created on a voluntary basis, so that if so, it is important not appear linking the brand with the site to provide greater freedom to the audience.
Rumors: between outrageous and what is not politically correct, rumors appear to surprise any Internet, that this reaction will reach its known the news. A famous example is the star in the main pages of many websites, forums and hastags rankings before the premiere of the movie which stars.
Databases and invitation to record: an example of this technique would be social networking, in which the user is registered and has the ability to invite others and make popular the site only by this fact.
The best strategy depends on the objectives in each case and the circumstances and capacity of the company, but either way, the most important thing is to consider respect for the internet user and your privacy. If the internet feels cheated or duped, viral marketing can produce destructive effects as double-edged sword.
Viral marketing includes all marketing techniques used in the Internet environment, particularly in social networks, forums and blogs, to create brand recognition, which allows a closer meet and create views on it , in his largely positive, but at the risk that they may also be negative. An important aspect of viral marketing is the expansion of content through word of mouth, which makes it popular and multiplies the effects of the campaign in the audience, getting to it quickly.
Overt or covert??
Viral marketing can be clearly perceived or covert, in the latter case is usually to create views that simulate the user to create a false positive on the brand image. The problem this raises is that often ends up being suspicious action by the Internet (for example because the comments are from a newly registered user on the page) and if they confirm their doubts openly manifested, which means an impairment of the credibility and image of the company, leaving it in a much worse position than before you start creating any action brand.
Another example is based on marketing campaigns covert original creative or trapping the user and terminates the signature somehow benefit. In the end, it is discovered that the brand is behind it, but if sufficiently original and creative, does not have to get an adverse reaction from the audience, but quite the opposite in terms of the fit of the message to your audience .
It's not just a matter of budget
In recent years, viral marketing has been particularly enhanced. The fact that an audience can be reached and international high for a very low cost compared to other media, has been the trigger for small advertisers choose Internet and viral marketing to promote alternative.
But not just a matter of budget, it is also a powerful weapon for large companies who want to gain a foothold among the audience profile of certain Internet sites. Given that a particular audience is reached easily and does not bother the user, but it is he who decides whether to participate actively, achieving higher levels of interaction and therefore results, make this medium a must for every brand .
Viral marketing strategies most popular
So important is the idea and creativity, like how to make it known-or even more-so, therefore, choose the most appropriate technique and make controls allow monitoring the results, it is essential to talk about viral marketing success.
The methods used are various, but some options are:
Campaign that encourages users to invite others, for example if it is a competition and increase your chances of winning)
Those that promote the thought of a more original mind share. An example is the breast cancer campaigns have been conducted in recent years and that invite to post on social networks ambiguous messages to awaken the interest of the user. In 2010, women had to indicate the "I like", followed by the place where they leave their purse.
Marketing undercover: shocking news spreads, mystifying and the user does not know where it leads. It creates a widespread uncertainty created by the news and as a result, produce the viral. Another version, maybe less creative, is going to add reviews undercover, posing as users, when in fact the company is personal, something that rarely bring good consequences.
Fans: the creation of fan sites, but also fanpages on social networks, it is possible to have a place to talk about the brand and go to her only stakeholders, may be promoted or news scoop. In many cases, these pages are created on a voluntary basis, so that if so, it is important not appear linking the brand with the site to provide greater freedom to the audience.
Rumors: between outrageous and what is not politically correct, rumors appear to surprise any Internet, that this reaction will reach its known the news. A famous example is the star in the main pages of many websites, forums and hastags rankings before the premiere of the movie which stars.
Databases and invitation to record: an example of this technique would be social networking, in which the user is registered and has the ability to invite others and make popular the site only by this fact.
The best strategy depends on the objectives in each case and the circumstances and capacity of the company, but either way, the most important thing is to consider respect for the internet user and your privacy. If the internet feels cheated or duped, viral marketing can produce destructive effects as double-edged sword.
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