A
few months ago, Google as a company decided to publish among their
video tutorials, one in particular who shares the 10 key points to
consider when improving the SEO of any site. While
this information is for new or small sites that do not exceed 50 pages
or separate sections, it is useful to understand which are the main
factors that the company used for positioning.
Below we will point out one by one positioning these tips:
1 - When to use the tools available in Google's Webmaster is most important e-mail to activate fowarding. This element enabled, Google will send emails regularly to check the authorship of your website and in turn will inform you of any problems that may be generated . For example, if you can access if you're hosting dangerous content, some sort of malware or virus, bugs or broken links, et. Google will warn you, so you can fix it as quickly as possible and in turn the form verify that you are the rightful owner of the medium.
2 - It is also important to know the history of the domain you have decided to use. A simple way to do this is to go back to webmaster tools which are available and investigate the available search keywords. If these terms are irrelevant to your niche market, eventually positioning can be difficult. Once you've edited your keywords positioning, the company recommends using the option Domain Tools (tools domain) and perform a search with your new domain to find previous publications. In the case that was formerly associated with a spammer site is not properly positioned in Google. If so you should make a petition for reconsideration (reconsideration request).
3 - It is essential to use statistical analysis programs, in order to study the behavior of your user navigation and to optimize your site regularly. Obviously, in the video I recommend the use of Google Analytics.
4 - Use the "Fetch as Googlebot" ("Catch" or "Seek" as a Google search robot) is very important when making modifications as to incorporate the URL to the tool, this will tell us if redirects correctly to the search robots and that information is downloaded by them. This way you will know what kind of data is used for positioning. In turn you will be automatically indexing all changes made to your website therefore be available for search immediately.
5 - As important as all the above points, is the design of your site. It must be easy to navigate, fast and well organized. When evaluating the design of your site should ask yourself the following questions: Is my site easy to navigate?, Is it easy to find the information you need? Is the content well organized?
6 - Insert possibilities of action relevant to the content. To optimize the conversion rate is important to share the actions are related to publications. Therefore adherence Newsletter offer on one page, join social networks and sell other services in the specific section is a smart way to manage the possible actions.
7 - At the time of administering the sections of your blog or website, it is important that each of them has a name and description (meta description) only. In this way we will be changing our website "friendly" to search engines. Besides this, edit the names of all the files you use on the site, to relate to the theme: For example, if you use an image, do not let his original name, but change it to a name related.
8 - Never enter into your content, links or fraudulent links redirect (backlinks link building schemes). These are often associated with different long-term spam and will be counterproductive.
9 - Do not hire placement services that guarantee immediate placement in top positions. These companies typically use fraudulent methods (Black-hat SEO) which over time are detected and penalized by the search engine.
10 - And finally, an important point to consider is the time it takes to load your site. Studies show that the tolerance time is 2 seconds. So if your site exceeds this time, it is likely that the user does not get to read your content.
Undoubtedly, Google recognizes the importance of service and legitimizes it from such publications, but for those who are beginning to learn about the SEO and also for the more experienced, these tips are useful for optimizing our blogs.
Below we will point out one by one positioning these tips:
1 - When to use the tools available in Google's Webmaster is most important e-mail to activate fowarding. This element enabled, Google will send emails regularly to check the authorship of your website and in turn will inform you of any problems that may be generated . For example, if you can access if you're hosting dangerous content, some sort of malware or virus, bugs or broken links, et. Google will warn you, so you can fix it as quickly as possible and in turn the form verify that you are the rightful owner of the medium.
2 - It is also important to know the history of the domain you have decided to use. A simple way to do this is to go back to webmaster tools which are available and investigate the available search keywords. If these terms are irrelevant to your niche market, eventually positioning can be difficult. Once you've edited your keywords positioning, the company recommends using the option Domain Tools (tools domain) and perform a search with your new domain to find previous publications. In the case that was formerly associated with a spammer site is not properly positioned in Google. If so you should make a petition for reconsideration (reconsideration request).
3 - It is essential to use statistical analysis programs, in order to study the behavior of your user navigation and to optimize your site regularly. Obviously, in the video I recommend the use of Google Analytics.
4 - Use the "Fetch as Googlebot" ("Catch" or "Seek" as a Google search robot) is very important when making modifications as to incorporate the URL to the tool, this will tell us if redirects correctly to the search robots and that information is downloaded by them. This way you will know what kind of data is used for positioning. In turn you will be automatically indexing all changes made to your website therefore be available for search immediately.
5 - As important as all the above points, is the design of your site. It must be easy to navigate, fast and well organized. When evaluating the design of your site should ask yourself the following questions: Is my site easy to navigate?, Is it easy to find the information you need? Is the content well organized?
6 - Insert possibilities of action relevant to the content. To optimize the conversion rate is important to share the actions are related to publications. Therefore adherence Newsletter offer on one page, join social networks and sell other services in the specific section is a smart way to manage the possible actions.
7 - At the time of administering the sections of your blog or website, it is important that each of them has a name and description (meta description) only. In this way we will be changing our website "friendly" to search engines. Besides this, edit the names of all the files you use on the site, to relate to the theme: For example, if you use an image, do not let his original name, but change it to a name related.
8 - Never enter into your content, links or fraudulent links redirect (backlinks link building schemes). These are often associated with different long-term spam and will be counterproductive.
9 - Do not hire placement services that guarantee immediate placement in top positions. These companies typically use fraudulent methods (Black-hat SEO) which over time are detected and penalized by the search engine.
10 - And finally, an important point to consider is the time it takes to load your site. Studies show that the tolerance time is 2 seconds. So if your site exceeds this time, it is likely that the user does not get to read your content.
Undoubtedly, Google recognizes the importance of service and legitimizes it from such publications, but for those who are beginning to learn about the SEO and also for the more experienced, these tips are useful for optimizing our blogs.
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