Although there are different techniques for SEO, not all are equally good and long-term warranties. Just
get what White Hat SEO (translated as white hat SEO), with practices
focused on improving the user experience and therefore highly valued by
search engines. On
the other hand, the Black Hat SEO practices provides "black", they can
offer short-term results but end up being penalized by the search
engines and therefore dropping precipitously in search ranking them.
Why the Black Hat SEO
The Black Hat SEO is negative for three fundamental aspects. The first is that it breaks down the rules of search engines to deliver quality content to the user, since the main objective of these is precisely those who seek information. The second, related to this, is that it affects the user experience because this goes to the page with an idea to find information that does not suit your needs. And finally presents content that is generated automatically by algorithms alternating.
Pass the White Hat SEO Black Hat Seo means to cross a fine line where most SEO specialists feared only one thing: to be penalized by Google. And, if this happens, you can suffer a dramatic drop in search engine positions, something that happens with updating algorithms, especially highlighting the impact that the introduction of Panda has had for many pages, including many with data traffic and good positioning.
However, you should consider not only the fear of Google's main motivation, but ethics. Providing quality content to the user must be paramount, thus ensuring that a website is visited by its value to your readers and not simply serve to trick users losing confidence in the site.
The Black Hat SEO practices common
Hidden text and links: usually implemented by putting text the same color web background, hiding information to the reader but not for robots. This method was used fairly by 2000.
Cloacking: is to display content for search engines and one for readers. In the latter they are redirected to a page in Flash (not crawled by search engines), while the first fall in the first and get information optimized for them and different from what the reader sees. Something similar is to create alternatives to the pages of the company to capture traffic for the sole purpose of redirecting to the site of interest to visit.
Spamming Keywords: is to create sentences with little sense but to repeat the keywords. However, the search engines are already working with experts in semantics to also detect this.
Link exchange: If the page is interesting to get to be linked, but it is used for the purchase of bonds, unethical or Black Hat SEO version of this action.
Much SEO: spend including keywords and optimizing full page for robots can also play against the site and end penalized.
Texts duplicates and copies: copy the content from one page to another means that several pages are positioned without detection corresponds to what the actual content page and also be penalized for copying.
How do White Hat SEO?
Now that you mentioned what not to do, it's time to see how to correctly perform the task of SEO.
Quality Content: is the fundamental part. Providing relevant content to the user, which interests him and with the fullest possible information on the subject concerned. The user will assess it and come back and will detect bots.
Caring titles: should be descriptive and respond to most that would ask the user to when looking for information in the search.
Use keywords in the text but in a reasonable way, ensuring that is collected but not abuse them.
Link related content, allowing the user to find interesting content within the same page yet, the number of links having a site is also important for positioning.
In short, work quality content and focused on the user's interesting to get fidelizarlo and also for search engines to detect a good practice and promote a web positioning.
Why the Black Hat SEO
The Black Hat SEO is negative for three fundamental aspects. The first is that it breaks down the rules of search engines to deliver quality content to the user, since the main objective of these is precisely those who seek information. The second, related to this, is that it affects the user experience because this goes to the page with an idea to find information that does not suit your needs. And finally presents content that is generated automatically by algorithms alternating.
Pass the White Hat SEO Black Hat Seo means to cross a fine line where most SEO specialists feared only one thing: to be penalized by Google. And, if this happens, you can suffer a dramatic drop in search engine positions, something that happens with updating algorithms, especially highlighting the impact that the introduction of Panda has had for many pages, including many with data traffic and good positioning.
However, you should consider not only the fear of Google's main motivation, but ethics. Providing quality content to the user must be paramount, thus ensuring that a website is visited by its value to your readers and not simply serve to trick users losing confidence in the site.
The Black Hat SEO practices common
Hidden text and links: usually implemented by putting text the same color web background, hiding information to the reader but not for robots. This method was used fairly by 2000.
Cloacking: is to display content for search engines and one for readers. In the latter they are redirected to a page in Flash (not crawled by search engines), while the first fall in the first and get information optimized for them and different from what the reader sees. Something similar is to create alternatives to the pages of the company to capture traffic for the sole purpose of redirecting to the site of interest to visit.
Spamming Keywords: is to create sentences with little sense but to repeat the keywords. However, the search engines are already working with experts in semantics to also detect this.
Link exchange: If the page is interesting to get to be linked, but it is used for the purchase of bonds, unethical or Black Hat SEO version of this action.
Much SEO: spend including keywords and optimizing full page for robots can also play against the site and end penalized.
Texts duplicates and copies: copy the content from one page to another means that several pages are positioned without detection corresponds to what the actual content page and also be penalized for copying.
How do White Hat SEO?
Now that you mentioned what not to do, it's time to see how to correctly perform the task of SEO.
Quality Content: is the fundamental part. Providing relevant content to the user, which interests him and with the fullest possible information on the subject concerned. The user will assess it and come back and will detect bots.
Caring titles: should be descriptive and respond to most that would ask the user to when looking for information in the search.
Use keywords in the text but in a reasonable way, ensuring that is collected but not abuse them.
Link related content, allowing the user to find interesting content within the same page yet, the number of links having a site is also important for positioning.
In short, work quality content and focused on the user's interesting to get fidelizarlo and also for search engines to detect a good practice and promote a web positioning.
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