The possibilities of e-commerce continue to increase. As increasing Internet use, it is logical to exploit a global market and growing like this.
Although e-commerce is directly associated with online shopping, the rise of social networks and their importance, beyond the traditional sites has created an additional way to sell online: make it through social networks.
F-commerce: the commercial possibilities of Facebook
Among them, the more opportunities that Facebook is offering is through what is known as f-commerce. Add to abaste hundreds of millions of users the company product, multiplied exponentially the chances of success, adding some advantages as geolocation of this online store implanted within the network, among others.
However, not everything has been good views on the options offered by Facebook as online market. Not all companies are successful and not a matter that depends on its size. GameStop or Gap are two examples of companies experimenting with the f-commerce and ended up closing its online store in this social network not work. Apparently, and explains David Fisch, director of market development at Facebook, you must first obtain a significant network of contacts for this service to work. However, some companies prefer to use social networks as a vehicle for public contact and let their sales for specialized platforms including, without mixing both.
On the other hand, there is the case of Starbucks.Con e-Gift application has made it possible to sell coffee online is a success and also through the idea of doing it as a gift.
Nor can we ignore the case of Lady Gaga, with the online store on Facebook more popular judging by the number of followers, more than 30 million.
In addition, Coca-Cola uses this channel to offer products with the retro design of the brand. One way to sell merchandise and get a greater affinity with their fans.
But not only the big companies get success or failure. Another case with a good track record is 1-800-Flowers.com, American online florist in your Facebook profile includes an online store with positive results.
The numbers speak for themselves in these cases. And it just ask Pampers, which in 2010 managed to sell 1,000 diapers per hour in the same place.
Viewing these success stories, there have been numerous applications that allow easily manage an online store within Facebook. Most are paid through web portals dedicated to the development, in some cases offering very basic free options. In any case, the strategy will be critical to success in the f-commerce.
Pinterest, a lesser-known case that begins to exploit
The fact that Pinterest is mainly based on images, makes this social network on a good showcase of products for any online store. Being also a social network with rapid growth, offers good prospects for generating and attracting interest. More if it gets to be a pioneer in providing e-commerce solutions when few companies that do.
The most important thing here is to provide clear instructions on the buying process. However, adding products to this social network is very simple. Simply upload pictures sorted by category and, since each image is link to the web site from which, just by clicking the user can page up and sale of the product. This should be considered only upload images from the same place of purchase, so that the user of Pinterest, just click on the product image you like, you are already in the place of purchase.
In this case applications are not needed, but who knows if in the least expected moment offered solutions to sell from the network itself.
Although e-commerce is directly associated with online shopping, the rise of social networks and their importance, beyond the traditional sites has created an additional way to sell online: make it through social networks.
F-commerce: the commercial possibilities of Facebook
Among them, the more opportunities that Facebook is offering is through what is known as f-commerce. Add to abaste hundreds of millions of users the company product, multiplied exponentially the chances of success, adding some advantages as geolocation of this online store implanted within the network, among others.
However, not everything has been good views on the options offered by Facebook as online market. Not all companies are successful and not a matter that depends on its size. GameStop or Gap are two examples of companies experimenting with the f-commerce and ended up closing its online store in this social network not work. Apparently, and explains David Fisch, director of market development at Facebook, you must first obtain a significant network of contacts for this service to work. However, some companies prefer to use social networks as a vehicle for public contact and let their sales for specialized platforms including, without mixing both.
On the other hand, there is the case of Starbucks.Con e-Gift application has made it possible to sell coffee online is a success and also through the idea of doing it as a gift.
Nor can we ignore the case of Lady Gaga, with the online store on Facebook more popular judging by the number of followers, more than 30 million.
In addition, Coca-Cola uses this channel to offer products with the retro design of the brand. One way to sell merchandise and get a greater affinity with their fans.
But not only the big companies get success or failure. Another case with a good track record is 1-800-Flowers.com, American online florist in your Facebook profile includes an online store with positive results.
The numbers speak for themselves in these cases. And it just ask Pampers, which in 2010 managed to sell 1,000 diapers per hour in the same place.
Viewing these success stories, there have been numerous applications that allow easily manage an online store within Facebook. Most are paid through web portals dedicated to the development, in some cases offering very basic free options. In any case, the strategy will be critical to success in the f-commerce.
Pinterest, a lesser-known case that begins to exploit
The fact that Pinterest is mainly based on images, makes this social network on a good showcase of products for any online store. Being also a social network with rapid growth, offers good prospects for generating and attracting interest. More if it gets to be a pioneer in providing e-commerce solutions when few companies that do.
The most important thing here is to provide clear instructions on the buying process. However, adding products to this social network is very simple. Simply upload pictures sorted by category and, since each image is link to the web site from which, just by clicking the user can page up and sale of the product. This should be considered only upload images from the same place of purchase, so that the user of Pinterest, just click on the product image you like, you are already in the place of purchase.
In this case applications are not needed, but who knows if in the least expected moment offered solutions to sell from the network itself.
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